We don’t trust marketers, we trust influencers. - Soodi
We are Soodi, a Creative Agency located in Toronto.
Toronto graphic design, Toronto creatives, Toronto youth creatives, Toronto youth art, Toronto creative agency, Toronto youth creative agency, Toronto creative people, Toronto graphic designers, Toronto young graphic designers, Toronto minimal art, Toronto minimal graphic design, Toronto minimal art design, Toronto minimal design, Toronto minimal branding, Toronto branding, Toronto creative branding, Toronto youth branding, Toronto billionaire, Toronto Creative club, Toronto branding agency, Toronto advertising agency, Toronto creative advertising, Toronto ad agency, Toronto photography, Toronto minimal photography, Toronto art projects, Toronto art design, Toronto minimal art design ,Toronto youth photography, Toronto best creative agency, Toronto top creative agency, Toronto most creative agency, Best Creative Agency in Toronto, Advanced creative agency in Toronto, Toronto best graphic design, Toronto top graphic design, Toronto minimal graphic design, Graphic design Toronto, Toronto videography, Toronto best videography ,Toronto advanced videography, Toronto advance Creative agency, Toronto progressive ad agency, Best agency in Toronto, Best art agency in Toronto, Modern creative agency in Toronto, Toronto modern art, Modern graphic design, Modern photography, Modern videography, Modern Social media, Social media management Toronto, Best Social media management Toronto, Toronto top social media management, Social media strategist Toronto, creative social media toronto, creative social media, top social media management, best social media management in toronto, Toronto social media strategist, Toronto branding social media, social media start up, Toronto help social media
21186
post-template-default,single,single-post,postid-21186,single-format-standard,ajax_updown,page_not_loaded,,select-theme-ver-2.3,wpb-js-composer js-comp-ver-4.5.3,vc_non_responsive

We don’t trust marketers, we trust influencers.

When it comes to making a decision on purchasing a product or a service, we value the opinions of our fellow consumers, family, and friends more than that of marketers. How many times have you checked out the online reviews of a restaurant before you officially made a reservation? Or cruised through feedback given by other travellers who stayed at a certain resort in order to see how their experience went? We have the tendency to believe more in a product review that is written by a total stranger, than the information presented to us by a marketer. The conversations that we have with other people have the greatest impact on what we end up buying or not buying in the future.

Soodi- The importance of influencers in Marketing

Whether it’s writing a review, a blog post, or simply talking to a friend about a product, we as consumers automatically take on the role of an influencer. This gets difficult for marketers, since consumers generally don’t trust their opinions because there is money involved for them. However, it does provide a unique opportunity for marketers to identify, interact, and reward the people who are actively influencing others regarding their product/service. This includes performing key word searches on social platforms and looking up hashtags that the brand may have been mentioned under. That way, marketers can take action and build a stronger relationship with their influencers in order to continue to reach their target audience through them in a positive way.

Read: How To Define Your Target Audience